A cartoon writing competition was part of the campaign. Helsinki based cartoonist and Illustrator Joonas Rintakanto provided cartoon illustrations to which those taking part in the competition could add their own copy. An interactive application which allowed the user to create their own cartoon with the given illustrations by adding their own copy was made for Facebook.

Art direction & graphic design
A roll up banner.
A poster.
Facebook cover image.
Cover page for the online competition.
A flyer and a postcard.
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