Art direction & graphic design
The perfume bottle
Editorial advert
Instagram advert
Additional campaign image
I would introduce an experiential dimension to the campaign by inviting fans of the show The Walking Dead to attend events organised at large shopping centres such as the Blue Water, or other popular locations in major cities dressed up as zombies. There would also be paid staff wearing NOWTV branded outfits offering to spray onlookers and shoppers with Obfleshion perfume.
Back to Top