Obfleshion Advertising Campaign

This is my take on NOW TV's advertising campaign promoting 'Obfleshion, Eau de Walker' fragrance ahead of Season 6 of the TV show Walking Dead in 2015. In the season 6 the characters use a scent as a disguise to keep the zombies away. I created this campaign remake with the idea in mind that it must emphasize the fact that the scent works as a protective scent shield againts zombies. In my mind the official campaign didn't communicate this feature clearly - rather the imagery used give the impression that the scent attracts zombies.

Art direction & graphic design

The perfume bottle

Editorial advert

Instagram advert

Additional campaign image

I would introduce an experiential dimension to the campaign by inviting fans of the show The Walking Dead to attend events organised at large shopping centres such as the Blue Water, or other popular locations in major cities dressed up as zombies. There would also be paid staff wearing NOWTV branded outfits offering to spray onlookers and shoppers with Obfleshion perfume.

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