The main product of the campaign was an interactive Facebook game. An analogue game was set up at the annual World Village Festival in Helsinki in May 2013. A set of printed cards and luggage tags were also produced for the event.

Art direction, graphic design and illustration

Opening page for the game with which one could test what type of a traveler they are based on their selection of items they chose to fill their virtual suitcase with.
Page showing the selection placed inside the suitcase.
Result page: This player turned out to be a culture loving adventurer similar to Ernst Hemingway.
Full deck of cards – the other two types were (from top); a hero adventurer and a beach loving drifter.
A luggage tag and an advert.
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