This brand identity is a breath of fresh air amongst both the high street counter food brands and equally vegan food brands. It is stepping a way from the typical colours and is representing vegan food as something cool – and quite decadent.
It is inviting, encouraging even the most dedicated meat lovers to try out 100% plant based cruelty free food for a change.
Art direction & graphic design
Clockwise for top left: Drink cup wrap arounds, loyalty cards & packaging
A tray made of painted/printed bamboo with paper tablet.